This weekend Air Italy is ramping up its 360 campaign to support LGBTQ+ communities around the world with its Gold Sponsorship of Toronto Pride.
Attracting up to a million spectators and thousands of participants, Toronto Pride is one of the largest and most significant Pride events globally, providing an important forum for addressing LGBTQ+ issues that are becoming more mainstream globally.
Rossen Dimitrov, Chief Operating Officer of Air Italy, states: “Air Italy clearly stands as an innovative and future-focused company. Our brand pillars consist of values such as inclusion and freedom of choice, and promotion of beauty, with all its differences – and our sponsorship of multiple Pride events including Toronto and Milan allows us to showcase our support for these important issues.
“Just this month we became the first European airline to include non-binary gender options on our website as yet another concrete action to insure we are as inclusive as possible when it comes to LGBTQ+ issues, while simultaneously driving awareness and positive change in the industry and society as a whole.”
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