Emirates, the world’s largest international airline and Olympique Lyonnais (OL), one of France’s top football clubs today announced a five year sponsorship deal. Under the agreement, Emirates will become the club’s Official Main Sponsor from the start of the 2020/2021 season. The iconic Emirates “Fly Better” logo will appear on the front of the OL team’s training kits and playing jerseys for all the club’s matches, including the French Championship and European Cup until June 2025. In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing and other marketing rights.
Commenting on the new partnership, Emirates Group Chairman and Chief Executive, His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “It has been Emirates’ long-standing strategy to engage and connect with our customers across the world through sports. With Olympique Lyonnais, we’ve found a partner that mirrors our “Fly Better” brand promise of striving to achieve the highest levels of success, and there is already a connection between Lyon and Dubai with Emirates’ daily flights between both cities. This partnership is more than just a commercial deal, but also reinforces Emirates' investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades. “We are thrilled to have Olympique Lyonnais, a team that resonates with fans both locally and globally, join our prestigious Football sponsorship portfolio.”
Jean-Michel Aulas, President of the Olympique Lyonnais said: “The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader. Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands. We are grateful to the Emirates team for their confidence in us and look forward to working together.”
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